• Prime Central Location – in Al Satwa, right behind Sheikh Zayed Road, very close to major hubs: Downtown Dubai, DIFC, City Walk, Dubai Mall. • Freehold & Mixed-Use Offering – includes residential apartments, commercial & retail units, serviced plots. Freehold ownership attracts both local & international buyers. • Lifestyle & Amenities – parks, green spaces, pedestrian paths, jogging & cycling tracks, cafés, retail promenades, schools, and healthcare close by. • Connectivity & Transport Links – easy access to Sheikh Zayed Road; near metro stations (Emirates Towers, etc.), many bus routes. Good drive time to key districts. • Competitive Entry vs Prime Areas – offers more affordable prices than Downtown / DIFC while being very close, potential for strong capital appreciation as the area develops. • High Rental Demand Potential – professionals, small families, couples likely to prefer new, well-located homes; strong demand for well-connected urban apartments. • Vision & Master Planning – part of Meraas’ redevelopment of Al Satwa; large-scale master plan, sustainability & integration of live-work-shop-play elements.